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The Green SheetGreen Sheet

Wednesday, June 4, 2008

Prepaid Expo coming to Caesars

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The Prepaid Press Expo 2008, an inaugural event slated for August 19 to 21, 2008, at Caesars Palace in Las Vegas, is gearing up to make a tremendous first impression with ISOs and merchant level salespeople (MLSs). The conference portion of tppEXPO'08 is comprised of three tracks with 28 participating speakers who are experts from all sectors of the prepaid industry.

The Prepaid Press will sponsor the Expo, and The Pelorus Group will manage the three separate conference sessions, one track per day, for calling cards; wireless; and gift, debit and prepaid cards. The Green Sheet Inc. has signed on as a media sponsor.

"We created what tradeshow participants have consistently said they wanted: an efficient program geared to a busy schedule," said Robin Tobias, tppEXPO'08 Producer. "And they don't have to go three days to follow one track. Having a partner with the experience of The Pelorus Group assures that this conference will be the best in prepaid."

Virtual aspect increases interaction

In addition to the veritable "who's who" of participating prepaid speakers and comprehensive conference tracks, tppEXPO'08 has established the Virtual Exhibit Hall. In conjunction with the EXPO, the virtual hall gives exhibitors maximum exposure for their products, while providing attendees the ability to plan ahead and take full advantage of the tradeshow experience.

The virtual hall includes online booths where exhibiting companies can display their offerings on the Web and interact with attendees before and after the show. Each booth has information about its designated exhibitor, as well as a meeting planner that enables attendees to request and schedule face to face meetings with company representatives. With 5,000 hits daily on The Prepaid Press Web site, virtual booths provide more exposure for participants than the show itself.

"We realized that the actual EXPO is three days long, and that still may not be long enough for many attendees and exhibitors," said Lisa Brown, tppEXPO'08 Event Director. "The idea of the Virtual Exhibit Hall is to allow exhibitors and attendees to begin meeting prior to the actual show. That way, they can get the greatest possible efficiency."

Bruce Burke, Vice President of Marketing and Sales for PayZone UK Ltd., said the information his company posted to its virtual booth has already added significant exposure and click-throughs to PayZone's Web site.

"I encourage all participants exhibiting at the show to post as much product information as they are able to the site," he said. "This will help you reach new audiences that existing marketing may not be reaching."

For complete information on registration, speakers and agenda, and The Virtual Exhibit Hall, visit www.prepaidpressexpo.com . end of article

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