Friday, January 31, 2014
Gift card distributor InComm said digital gift card purchasing peaked on e-commerce sites the day before Christmas 2013, with shopkick Inc. reporting that it delivered nearly seven times more digital cards on that day via its mobile app than it averaged on the biggest overall holiday shopping day known as Black Friday.
The Atlanta-based prepaid card provider compiled data from the InComm Digital Solutions platform, which is used by shopkick for virtual gift card purchasing and processing, to conclude that:
"The results show that retailers who sell both physical and digital cards from their ecommerce sites versus those who sell only physical cards saw similar sales in the first half of the month," InComm said. "However, sales of digital cards spiked significantly the six days before Christmas, allowing those offering both cards to extend the sales lifecycle by almost a week and drive significantly higher sales overall."
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