Wednesday, May 14, 2014
The Retail Gift Card Association surveyed U.S. consumers about what types of gift cards they will be giving for such occasions as weddings, Father's Day, graduation and teacher appreciation. Of over 1,100 consumers surveyed online in April and May 2014, the RGCA found that gift cards to department stores, online marketplaces, restaurants and home improvement stores will be most popular this summer, with $25 being the most popular amount loaded onto gift cards.
"Our survey showed that gift cards remain popular choices for two key reasons: gift givers can be assured recipients will be able to purchase what they want, and the cards are convenient for recipients since they can be spent in-store, online or on their mobile phones," said Mary Donovan, Executive Director of the RGCA.
Among the RGCA's key findings:
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