The proverbial gift card dilemma: use a gift card to make a purchase; then dump it with the remaining balance into a purse or wallet, where it remains indefinitely, forgotten and unused. But Irvine, Calif.-based Leverage Inc. has devised a Web site that allows users to manage their existing gift cards, as well as purchase closed-loop, private label gift cards online.
Leverage's Web site, www.leveragecard.com, has the functionality of a supermarket gift card kiosk. Almost 100 different retailers offer gift cards through Leverage, including Amazon.com Inc., Subway, Foot Locker Inc. and Lowe's. Customers can purchase virtual, electronic or physical gift cards. They can also realize new benefits by registering existing cards.