A growing phenomenon known as "showrooming" coincides with a surge in smart phone connectivity: while browsing in-store, consumers simultaneously use their smart phones to browse online for the same merchandise, only at cheaper prices. Edgell Knowledge Network recently sought to determine the extent of merchant awareness about the practice and learn how they expected to combat it during the 2012 holiday season. Following are highlights from Edgell's findings:
Source: The Impact of Showrooming on the 2012 Holiday Season, Edgell Knowledge Network, Fall 2012
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