Product: AEVI Marketplace
Company: AEVI International GmbH
AEVI International GmbH, a global provider of business-to-business and payment technology solutions, launched a merchant app marketplace and business ecosystem in the United States. AEVI channel partners, which include banks, value-added resellers, acquirers, ISOs and independent software vendors, are branding and deploying the processor-neutral and hardware-agnostic solution across a range of merchant environments, the company stated.
Mike Camerling, President and Managing Director at AEVI, said the AEVI marketplace is designed to improve efficiencies, reduce cost of ownership and add value. "The ecosystem's flexible, open character gives merchants, banks and acquirers freedom of choice and the ability to do more," he stated. "It enables merchant acquirers and service providers to create their own branded marketplace and lets merchants choose devices and apps according to their individual needs."
Camerling mentioned Worldpay Inc. is using the AEVI platform to create a universal user experience for merchants, consumers and app developers. AEVI's global ecosystem and device-agnostic software development kit (SDK) enable content, value-added apps and services to flow continuously across numerous third-party connected devices.
The open marketplace enables merchants and service providers to compete with top-tier retailers by blending payment and non-payment apps, Camerling noted. Value-added apps, such as payroll management, loyalty, bill-splitting, pay-at-table and mobile ordering and check-in can enhance the customer experience. Following are additional AEVI Marketplace benefits:
AEVI's open ecosystem is designed to optimize connectivity, bringing acquirers closer to merchants and merchants closer to consumers, company representatives stated. Acquirers and channel partners can peruse AEVI's expanded menu of value-added apps and services and create their own value-added application bundles. By tailoring these solutions for vertical markets, they can create differentiated, innovative POS solutions for merchants under their own brands.
AEVI welcomes reseller partners, acquirers, app developers and device manufacturers to join the company's open, collaborative ecosystem. These innovative partnerships will continue to provide customers with choice, flexibility and ease of use. "We like to say we offer payments as a service, not an obstacle," Camerling said. "We help you simplify the complex payment landscape with just one integration. When your merchants use our centralized payment platform, their transactions will not be restricted by borders, regulations, currency or device vendors."
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