This is where we would put the custom content, should we choose that route. This could be for advertising sales, talking about new campaigns, addressing changes to our advertising (like the change in Online Banner ad sizes, or the changes to Video advertising).
This is where we would talk about why we are wonderful, and why Advertisers should buy Advertising from us. Placement of this can easily be swapped to the left <--
This could be a simple display for upcoming issues, including dates for contracts and inventory.